During a panel at the AI Tech Expo in London, we heard from several figures from professional football clubs who are using AI to get the edge over their competition both on and off the field. The panelists included Newcastle FC Sports Scientist John Fitzpatrick, Sport Lisboa e Benfica CIO Joao Copeto, and Sport Lisboa e Benfica Head of Analysis Nuno Maurício. Fitzpatrick has been with Newcastle United for around five years and has witnessed the increasing demand for IoT and AI technologies....